CEO Message

"THINK BIG … AIM HIGH" has always been my strategy in every plan that I make. Growing big is the biggest challenge that every company is facing in today’s world. Making the right choice and having passion for your business is what one must work towards and continue sustainability. I General Trading LLC admires the challenging environment at the market place and have always welcomed the tough competition. Our aim is to be unique in everything we do and to be considered as a role model in the business industry. To achieve our vision, mission and strategies, we must gather all the facts, do the right research and analyze accurate reports. We must look at our business as a whole and not to focus on its part. We truly believe that in the future this will be the only core factor for any successful business. I’m proud of our Brands, Our People, Our Business Partners, Our Customers and above all that … OUR CONSUMERS. This indeed has gained us huge recognition from the communities, the governmental authorities and the world. Our aim is to be recognized as the best icon for General Trading Company and we will strive forward to continue growing locally as well as globally. Being a local entrepreneur myself, I would welcome all UAE Locals to be part of I General Trading and work with us, gain experience, accept challenges and develop themselves as the future successful Entrepreneurs of the UAE. .

Ibrahim bin Shaheen
Founder & CEO - i General Trading LLC